Retail Sales Performance & Profitability Analysis
End-to-end retail analytics solution โ interactive Power BI dashboards analyzing $45M+ in operational sales data across stores, districts, and product categories, with overview, store, district, and item analysis layers.
- Designed a scalable star-schema model โ Sales fact with Store, Item, District, and Time dimensions.
- Built advanced DAX measures: Total Sales, Sales Variance %, Gross Margin, Sales per Sq Ft, YoY KPIs.
- Multi-level analysis identifying top/bottom performers and regional sales trends.
- What-If analysis to simulate pricing changes and forecast revenue impact.